Pushing out campaigns through traditional marketing funnels means long lead times, large teams, and big budgets for ideal results. Marketers are expected to deliver more with less, while keeping up with rapidly shifting consumer expectations....
June 18, 2025
Data shows marketing generates as much carbon emissions as aviation. As climate concerns grow, could AI be a feasible solution to reduce ad emissions?
April 27, 2025
Digital advertising in MENA is growing rapidly, with brands spending up to 76 percent of their budgets online. The UAE’s Net Zero Strategy and global frameworks like Ad Net Zero are shaping new standards for sustainable media......
April 9, 2025
AI models like ChatGPT, Grok3, and DeepSeek are advancing fast, powering tools across industries. But behind this growth is a sharp rise in carbon emissions and water use.....
April 8, 2025
The advertising industry faces a growing sustainability challenge, with Co2 emissions from digital media projected to overtake the aviation industry’s combined Co2 emissions by 2025....
March 28, 2025
While the advertising industry focuses on the disappearance of third-party cookies, the growing carbon footprint of programmatic advertising is an overlooked issue...
March 4, 2025
Climaty AI is the only platform that not only measures your carbon footprint but also optimizes and offsets it, helping you market responsibly without compromising your business objectives.
