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The Underexplored Carbon Footprint of Digital Media

The global imperative for sustainability is undeniable. Corporations worldwide are committing to ambitious net-zero targets, and consumers increasingly favor brands...

July 30, 2025

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New Age Marketing: How Machine Learning is Changing the Traditional Pipeline

Pushing out campaigns through traditional marketing funnels means long lead times, large teams, and big budgets for ideal results. Marketers are expected to deliver...

June 18, 2025

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AI vs. Carbon: How Machine Learning Fights Ad Emissions

Data shows marketing generates as much carbon emissions as aviation. As climate concerns grow, could AI be a feasible solution to reduce ad emissions?

April 27, 2025